Increasingly patients are deciding where they will go for health care services based on providers' web sites. It is therefore critical that Patient Care Providers understand how to use the web to reach current and prospective patients. Radiology Web Development can help in this process.

I think my department needs a web site. How do I begin?

My department has an existing web site but it needs a total overhaul with regular updates and maintenance. Can you help?

What content will create additional value to my site?

Facts about Radiology Web Sites






Q: I think my department needs a web site. How do I begin?

A: An initial consultation is arranged to define long and short-term strategic goals. Questions such as "How will a web site help me reach my goals?" and "Who is the target audience?" will be answered. A specific development process will be outlined for clients, with instructions in the entire course involved in developing a web site. Radiology Web Development will be there to help every step of the way.



Q: My department has an existing web site but it needs a total overhaul with regular updates and maintenance. Can you help?

A: Yes. Radiology Web Development has re-designed several web sites. Please see our gallery for examples of before and after sites. We have expertise in improving the overall usability of existing sites.



Q: What content will create additional value to my site?

A: The three most important points to remember regarding content on your site: (1) Keep it accurate (2) Keep it current (3) Keep it short.

Depending on your needs, here are some ideas for content: Save time on the telephone – direct your patients to your web site for:
	Directions to your office
	Pre/Post Treatment instructions
	Photo essays depicting treatments or procedures
	Relevant links to other web sites for reliable health information
	Information on specialized services or treatments that you offer
	Frequently Asked Questions
	Who to contact – Staff Photos with contact information
Departments within teaching Hospitals:
	Place instructions / reading material for incoming residents/fellows to read and review

Free – Give Aways – Everyone loves something for free. Is there information you can give your visitors for free? A Newsletter? An on-line brochure? Have users sign in and receive a free CD with valuable information about your services. Create a useful database from these interested users.



FACTS ABOUT MGH RADIOLOGY WEB SITES:

AREA		Number of Sites
Clinical		19
Administration		21
Research		6
Education		12
Programs/New Procedures		11
Off – Campus Imaging (OCI)		4
Careers / Employment		3
Internal Access		8
TOTAL		83

Number of new sites in development = 15
Number of Radiology sites with dedicated domain names (URLs) = 33

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